Friday, 22 March 2013

Evaluation Question 1


1.    In what ways does your media product use, develop or challenge forms and conventions of real media products?

Front Cover

For my font cover I have tried to stick to media conventions as I have used a medium close up of my model, as this is what they usually use for front covers, so as to draw readers into my magazine. My model also wore a black dress, so that it stayed in with my colour palette and by doing this it also kept in with media conventions, as this is what other music magazines do. I also made her put her hands on her hips so that it gave the connotation of power, but she is smiling too, which gives the connotation that she is friendly, inviting but tough, which goes with my main sell-line. I did this because this is what they usually do in real music magazines.

For my masthead I looked through different fonts/styles, but decided to use ‘MoolBaron’ font because it gave the connotations of professional and elegant, which I believe my target audience are like. (LINK)I also chose this style of text because it was clear, easy to read and from my research I found out that they usually use black font, for example ‘Billboard’ magazine uses a black font with different colours in the counters. I also found from doing this research that they sometimes put the masthead behind the image when it is a well-known magazine, so I have kept to those conventions.  


However I have challenged media forms for my media product as well as keep to them as I have created a music magazine with a unique selling point; a music magazine, which is dedicated to undiscovered artists/bands so that they can become discovered without the aid of talent shows. From doing my audience research I found that there was already an existing market for my media product as I uploaded a questionnaire for my target audience (14-21 year old females) to fill in, and found that they thought it was a good idea and that it would be a ‘Good way to find out about new music’. (LINK)





Another way in which I have used conventions of a real media product is that I have a white main sell-line, with a black drop shadow on the text. I decided to do this because I wanted the main sell-line to stand out against the image and other pieces of text, but I also found whilst doing my research that NME magazine have also used this technique to make the main sell-line stand out. 

I have also challenge and develop conventions for my front cover by putting my websites at the top left hand side of the page, as real magazines usually put their websites with the bar code, however I decided to put it there so that it filled the space, it looked similar to the right hand side of the page, and I wanted it to be seen, because when you look at real music magazines you can’t really see what the text says, and as my media product would also be digital, it would be in my interest to make it easily visible.

I have also added a barcode for my front cover, as music magazines need to be sold and have a barcode so that the retailers know what the product is and what the price is. I never made my bar code, however I did make sure that it was a music magazine bar code so that it kept in with media conventions. For the price of my music magazine I asked my target audience using ‘Survey Monkey’, so that I could find out how much they would pay for my music magazine, however I found that the price of my music magazine would be too low compared to other music magazines, so I decided to raise it to £2.99, so that it would still be a competitive price compared to other magazines. (LINK)



Contents Page





For my contents page I decided to use the same style of layout, which ‘Q’ magazine used for their October 2008 contents page, so that I keep to music magazine conventions. I have also kept to music magazine conventions by using a long shot of my model, as this is what they do in music magazines, so that readers are drawn into the page, so that they can identify who the person/people in the image is. I have also kept to conventions for her costume, as when you do a music magazine, you need your model to wear the same colours from your colour palette that you have chosen for your magazine, so that it looks consistent and professional. For the background colour behind my model I decided to keep to my colour scheme by using a blue shade for my background. I also decided to use the same colour as my front cover for my contents page background so that it kept consistency in my magazine and looked professional. I have also tried to use a very limited colour for the rest of my contents page so that it is stripped back and professional looking, but also so it appeals to my target audience and so that it gives connotations that it is for young adults. (LINK)

For my cover lines for my contents page I decided to use large numbers (38/46) instead of small numbers (1/2) as this is what they do in music magazines such as ‘Q’ and ‘NME’. I did this so that I kept in with music magazine conventions. Another way in which I have used this magazine (NME) to create my music magazine is that ‘NME’ tell their readers that they could subscribe to that magazine. I decided to use this because music magazines that do this are usually wanting to promote their magazine, so that the target audience buys more than one issue rather than buying that issue for that specific thing in that article at the time. I have also done this so that my target audience would be kept up-to-date with undiscovered artists/bands.

Another way in which I have used a cover line called ‘EVERY MONTH’, as this is what they do in ‘Q’ magazine, so that it kept in with music magazine conventions. I also wanted to use this cover line so that my target audience knew exactly what my music magazine was about and what it contained, as this is what my unique selling point is, so I wanted my target audience to buy my music magazine for the right reasons.




 

I have also created a contents page number on the right hand side of the page, alongside the page number so that my target audience know which magazine the contents page is, also so they know what page umber they are on as this is what they usually do in music magazines.

Double Page Spread

For my front cover I have again stuck to music magazine conventions as like the double page spread I have used put my image to the right hand side of the double page spread, the pull quote (title) is big on the page and I have also put a little introduction to who Ally Rhodes is. Another way in which I have kept to music magazine conventions is that I have used pull quotes, a drop capital at the beginning of my article, and on a double page spread they usually use 3-4 columns per page, so this is what I did for my double page spread. I have also put page numbers at the bottom of the page, as this is what they do in music magazines, along with the masthead. Another way in which I have kept in with music magazine conventions for my media product is that the number for my double page spread is high, because they don’t usually put the main sell-line article at the beginning, and is usually in the middle. (LINK)

I have also kept to my colour scheme for my double page spread so that it kept consistency throughout the magazine and looked professional. For my model for my double page spread I have got her to wear a different costume so that she looks different, however I still got her to wear black and red so that it kept to my chosen colour scheme.

For my double page spread image I decided to use a long shot so that people would be drawn into the article, just like NME magazine, however music magazines typically use close up or medium close ups as they seem to be more intimate, but I wanted to use a long shot to give the connotations that my audience would be ‘seeing’ everything about Ally Rhodes and her life, without holding back. For my image I have also used a long shot as it takes up the page, and breaks up the text, however still not looking overcrowded on the page. I have also made my model look over her shoulder and smiling, so that she can be seen and give connotations of cheeky, fun and happy, despite the her struggles. I have also added a shadow to my image so that my image linked in with my title (as my title has a shadow), but also so that it stood out against the text.

For the text for my double page spread I decided to use simple text, so that my target audience would be able to read it (LINK) and I also decided to change the colour of the questions as this is what they sometimes do in real music magazines as it breaks up the page and so it doesn’t seem as long. Also for my text I have tried to use inspirational words/phrases as this is my unique selling point for my media product; to have undiscovered artists/bands in my music magazine so that they can become discovered by my target audience without the aid of talent shows. This challenges the conventions of a real media product, but from the research I have collected from my target audience I have found that they would buy a music magazine with people they don’t recognize on the front. (LINK)

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