The Conventions, the Producer and the Target Audience of My Text

The Conventions, the producer and target audience of my text

Conventions

The conventions for my colour that I am planning to use for my music magazine will be that they keep to my colour palette; red, black, white and blue. I have done this as when I was doing my research of music magazines I found that red, black and white were the three main colours used throughout the music magazine genre that I looked at. I also found that they use this colour palette for their masthead as they mostly always use red, black and white. I have used blue in mine as for the Billboard masthead they have put colours into the counters of the letters (inside the ‘P’ and ‘R’), and I liked how it was simple, yet creative, whilst still being able to keep the colour scheme conventions. I have used these four colours (red, black, blue and white) throughout my music magazine to keep continuity, my house style, to my colour palette and because in real life music magazines they choose 3-4 main colours use it for their masthead then continue these 3-4 throughout the magazine by using it in their fonts and images. For my front cover image I have kept to the conventions as I have found that in doing my research they usually use a medium close, so readers are drawn to the music magazine. Also from doing my survey questions on Survey Monkey I found that 45.5% wouldn’t buy a music magazine if they didn’t recognize the person or people on it so I decided to use for my main sell-line and main image I would simulate a well-known artist to ensure that it appeals to the target audience. For my Contents Page I will use a long shot, as it will pull the reader into the magazine so that they will have to look closer into the magazine to distinguish who are in the images. I will also use another, smaller image for the Contents Page as in NME magazine they are telling the reader to subscribe to the magazine, using an image of another of their magazines. I have chosen to do this as my idea for my magazine isn’t that you are looking for artists/bands specifically but looking for undiscovered artists, which there will always be a market for as I found in doing my research 54.5% would subscribe to a music magazine that was specifically designed to showcase undiscovered artists/bands as it ‘provide people with a different kind of music that they like’ For my Double Page Spread I am planning on using a long shot on the right page of the double page spread as I have found that when doing my research many real life music magazines do this. I also found that when I was doing student analysis that they used one page for text and the other page for a main image, which suggests to the reader that it won’t be too detailer or descriptive, however there will still be enough text to draw the readers in. For my textual elements I will try to keep my text as inspirational as possible, whilst still keeping it simplistic yet an element of complexity as it need to appeal to a wide target audience of 14-21 year olds. For my titles I am planning on using pull quotes as it draws readers into the text as it makes them want out know why the artist/band said that. I also found that they tend to use this in many music magazines to draw readers in like in NME magazine. For my font style I will use a simple style as it will be easier for the audience to read, also it will look/have a similarity to my masthead so it has an element of continuity, makes it look professional and keep into my house style.

 Producer

Future Publishing or Bauer Media Group would probably produce and distribute my magazine to the ‘real world’. I believe they would, as Future Publishing is an institution that I have researched to be ‘specialist publications’ and my magazine isn’t really a typical music magazine you would see. I also thought that Bauer Media Group would be a good institution to publish and distribute my music magazine, as for all it isn’t based in Britain, however it would make my music magazine become internationally liked as it would be bands/artist from different genres of music and countries so as to get a wider audience of readers. For all this is not a typical idea for a music magazine I believe that this would appeal to my specified target audience (14-21 years old) as there is already an existing market/audience out there who are trying to find undiscovered artists. I found this out when I was doing my research when I asked ‘Do you look for undiscovered artists/bands?’ 63.6% of them replied that they did, however found it usually online like Youtube, which made me decide that on my music magazine I needed to have a page/ article, which was where you could find undiscovered bands/artists, whilst still linking it to my magazine. From this I also found that I may need to take my magazine to the internet (a digital addition). will use the internet as my media platform as many of my target audience will usually find undiscovered artists/bands from websites like Youtube, so it would be a good way to get my target audience from that site to mine as they may find undiscovered artists there, but on my digital magazine and website they will find out more about the artist/band and about other artists/bands who they haven’t discovered yet.

Target Audience

My target audience is female 14-21 year olds specifically, however males may also be interested in the idea of a music magazine, which will have the up-and-coming artists, where they will be interviewed and commented on by the magazine and a link where the audience can comment on the article/artist/band. It won’t be like any other magazine as it will be for artists and bands who haven’t made it by competing in a talent show but progressing because of their own determination that will inspire my target audience. This idea of my target audience has also been baked up, as when I did my audience research they said ‘young adults + teenagers who are aspiring musical artists’, and ‘probably younger people, 21 and under maybe’. My target audience characteristic behaviours would be someone who looks for undiscovered artists and possibly someone who is looking for an inspiration to get deeper into music, whether that’s just them wanting to listen to people who got into music without the aid of talent shows or just wanting to listen to non-niche music or wanting to take a career in music. My target audience may like to magazines off the shelf, but may also want to get it digitally, so I will make it so that you can get it off the internet. My target audience would be into socializing, they may like social networking sites like Facebook or Twitter, but may like to just find the bands/artists they like and talk to their friends about it.