Audience Research and Analysis of Data

Before I created my music magazine I needed to know that the magazine that I was creating was going to appeal to my target audience so i went on SurveyMonkey and created a survey, which asked questions which would help me define who my target audience was and what they would like, the questions and analysis can be seen below.

For this question the majority of people who answered my survey was 14-16 year olds.

For this question the majority of people who answered my survey were females.

From this question I found that over half of the people I surveyed don't read music magazines and that only 1 person read a music magazine 3 times a month.

From this question I found that 54.5% of the people I surveyed, would buy a music magazine if they didn't recognise the person/people on the magazines front cover. I found that most who would buy the magazine would do it just to find out what genre of music the artists/bands were and what held the 45.5% back was that they didn't know if they liked the artists/bands. To make the 45.5% of people who wouldn't buy the magazine, want to buy this magazine, I could put on who I would compare my artists/bands to, so that they knew what genre the artists/bands were from and could determine if they liked them or not. I could also put in my music magazine other artists/bands alongside the undiscovered artists/bands, so that my music magazine would appeal to the existing fans of the discovered artists/bands.

From this question I found that 2/3's of the people I surveyed would subscribe to a music magazine that showcased undiscovered artists/bands, because it 'Gives new artists a chance to showcase themselves', however 1/3 of the people I asked said that they wouldn't subscribe as they 'needed to hear them first, otherwise I might be wasting my money. To make the 1/3 of people I surveyed want to subscribe to my music magazine I could make a link that allows them to listen to the person/people who are in my music magazine at the time, which makes them able to listen to the artists/bands and decide for themselves if they like it or not. 

From this question I found that in my music magazine my target audience would generally like to have more than one genre as 'If there is only one music genre it narrows the range of undiscovered artists you will hear about.' To interpret this answer into my music magazine I will put in artists from different music genres, so it appeals to my target audience.

From this question I found from the people I surveyed, they would like to have an interview or review of the undiscovered artist/band, which they want to contain 'new album releases/ promotional tours/single charts', which shows that my target audience will want information that will keep up to date with undiscovered artists and also they want it to include 'what their background is and maybe some interesting facts about the band or artist', which suggests that they want to know the band/artist in detail, from the beginning of their career up until now and what they are planning in the future. To interpret this into my magazine my double page spread will include an interview of an undiscovered artist/band that will contain background, present and future notes about them.

From this question I found that 63.6% of people do look for undiscovered artists, which suggests that my music magazine does have a market. However I found that many people today are finding these people online or on the television, which suggests that I may need to link my music magazine to a website, where people can find undiscovered bands/artists. 

From this question I found that from the people I surveyed (who are my target audience), that people would pay for a music magazine that is specifically designed to showcase undiscovered artists/bands and inspire people to be more involved and have a career in music would usually pay around £1, but some would pay up to £6. This meant that I could sell a magazine, that people wanted buy for a price that was the same as a normal music magazine, which had on artists that had been discovered. This showed me that not only is there a market for this type of magazine, that people will pay for it but that it could go up against normal magazines like 'Billboard' magazine, which could sell for the same price, if not more.

For this question the majority of people who answered my survey were 14-16 year olds, and they said that they would buy my music magazine, and that people people above their age range would too. This suggests that my music magazine could have a wide age range as it could appeal to 14 year olds, just as good as 21 year olds. However, just like my target audience estimation, they agreed that it should be for young adults (14-21 year olds).

Overall; I have found from doing this survey as a whole is that many people have different opinions on what they like or dislike in my music magazine. So to solve this problem I could have a space in my music magazine where it shows a website link where the readers can post comments on what they like about the magazine, what they disliked about the magazine, what they would like to see more or less of and a space to show who the audience have discovered, which the magazine hasn't talked about yet. By doing this I am allowing my audience decide what they want to read, which makes it more appealable to the target audience as the magazine won't ever stay still, but will ever be changing to suit the target audience, who are also ever changing.